Company: MIA
Role: Lead Graphic Designer
Projects: Rebranding, Marketing Content
Rebranded MIA to become a fun and honest brand that reflected our mission, values, and is relatable to our target audience. Designed for various media including social media, packaging, emails, sale sheets and catalogs, car wraps, website graphics, and marketing campaigns. Provided feedback and mentorship to junior designers and interns, working with them on professional development goals and improving output and productivity.
MIA is a period care brand
that specializes in providing natural pain relief products with CBD for women during their menstrual cycle. They are committed to bringing joy to period routines and promoting natural alternatives to traditional pain relief options. Their mission is to open up the conversation about menstruation and self-care by creating a friendly and informed community.
The rebranding journey for MIA was a phased approach, as we were initially limited in the extent of changes we could make. However, we were able to implement subtle adjustments, such as incorporating new colors and creating social media content that better targeted our audience.
The images below is what MIA looked like when I fist began to work with the brand.
