Company: VitaHustle
Role: Senior Graphic Designer
Project: Branding + Advertising
While working with VitaHustle I got the opportunity to spearhead major projects in preparation to relaunch the brand with new products. Some of these projects were a booth for the LA Auto show, influencer packages, product displays and advertisements for Walmart and Sprouts.
The design of the of the booth was kept simple and bold in order to keep the focus on the ingredients and the face of VitaHustle.
In today's digital world, having a carefully-designed influencer package is very important. It helps capture people's attention, increases brand recognition, and creates bonds. The box was made to look chic and top-notch on the outside and intriguing when unveiling what's inside. Black was used to make VitaHustle's green stand out and showcase the products displayed inside.
Designing product displays involves meticulous consideration of form and function. Each step, from research to testing, is vital in capturing the brand essence effectively. Attention to detail, creativity,
and consumer behavior understanding drive impactful displays.