Company: Hollyweed

Role: Senior Graphic Designer

Projects: Packaging, Marketing Content

Created and executed a wide range of media including packaging, campaigns, ads, emails, catalogs, sale sheets, website assets, and POS displays. Collaborated with various departments to conceptualize engaging designs that captured attention, simplified concepts, and drove desired outcomes. Managed and prioritized design tasks, communicated project requests and deadlines to our team, coordinated with printers.

Hollyweed's iconic branding is simple, elegant yet fun by incorporating playful highlights of color. Their focus is on providing organic, all-natural CBD products to support health and wellness and being a knowledgeable resource for their community.

Here are some examples of the packaging designs that I refreshed and updated to meet FDA standards.

Here are samples of Hollyweed's packaging before I refreshed the packaging.